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Mission Statement

"AUTOPILOT, a transformational wardrobe-layering concept for contemporary women"

Tailored to meet the needs of multi-faceted women who lead on-the-go lifestyles, AUTOPILOT is a new clothing collection that mindfully merges activewear with everyday attire, creating a 12-hour functional layering wardrobe that offers urbanites an effortless transition from work to workout, and from casual to cocktail-ready.

A new concept that allows city women to build layered looks that take them from the gym to the office to a dinner date, AUTOPILOT has been inspired by and created for modern individuals who express their unique personalities through clothing, and who seamlessly flow through a variety of identities throughout the day. This transformative collection comprises sophisticated separates that flatter the body and offer comfort and style in spades, while allowing for self-expression through fashion, making a statement that is at once both inclusive and individualistic.

AUTOPILOT caters to and honours new modes of lifestyle and work, with a layering concept that combines performance, practicality and high style, suitable for amateur gym-goers and Olympic hopefuls, gung-ho go-getters and mindful mavens alike. This modular clothing concept is divided into three layers, each meeting functional and transformative goals:

  • Performance layer: At the base are high-tech athletic staples, designed to enhance your workouts, featuring second-skin, body-sculpting fabrics that are performance-driven with moisture wicking, UV protection, anti-bacterial and anti-odour properties.
  • Transition layer: Light and layerable thrown-on pieces that are comfortable, but don’t compromise on style.
  • Statement layer: Runway-inspired fashion pieces that enhance the final look, taking it from everyday chic to one-of-a-kind extraordinary.

Our Performance Layer utilises advanced Ceravida Fresh material, an innovative fabric that repels odours and has antimicrobial properties, perfect for those long-lasting sweat sessions, or for those who choose to stay in gear after their workouts. The fabric also helps you work out harder, better, longer and stronger, thanks to ceramic and mineral complexes, absorbing and recycling body heat and energy to regulate body temperature, increase oxygen levels, decrease lactic-acid build-up, reduce fatigue and improve muscle-recovery time.

The Transition Layer consists of practical pull-on items, such as sheer, colour-blocked maxi skirts that can be worn over leggings; low-cut bodysuits that can be donned over sporty bra tops to streamline the waist without the fuss of messy tucking; and flowing windbreakers that shield from the elements and act as a contemporary alternative to the power blazers and capes of yesteryear. AUTOPILOT’s version of the blazer is water-repellent and relaxed, office-appropriate but with a devil-may-care nonchalance.

The Statement Layer consists of items that add fashion-forward flair, completing a head-to-toe look and infusing it with personality: a military-inspired bolero that shrugs on over a three-quarter-length windbreaker, or a multi-pocket trenchcoat inspired by ski jackets with myriad compartments, some roomy enough to hold even an iPad, supporting a hands-free and handbag-free lifestyle.

The collection also features a succinct edit of gender-neutral items, including a convertible anorak and live-in T-shirt, which can fit in shared wardrobes as well as cater to male customers.

This modular wardrobe concept seeks to bring a new definition to wardrobe sustainability, by offering multi-use separates whose identities are fluid as the women who wear them, encouraging a mindful perspective towards clothing collection, and moving towards tighter capsule wardrobes that work harder to meet diverse needs. Besides optimizing our supply chain and utilising fabric choices such as vegan leather, AUTOPILOT seeks to build awareness through fashion, with ideas such as a sweater that is patterned with a satellite shot that showcases the effects of global warming.